Tammy Levent, owner of Elite Travel Group
South Tampasphere: What was your first job?
Tammy Levent: I started working very early in life. At the age of 12, I worked for my parents when they owned the Dunedin Grill in Dunedin, Fla. I made money bussing and serving. Coffee was 10 cents with unlimited refills and two eggs, toast and grits were something like $1.29. Still, I would run across the street everyday and deposit my tips. I was very proud.
ST: Did you start any businesses before you found success with Elite Travel Group?
TL: I was 18 years old when I started my first company. Marathon International was an export company that would sell 220/50 volt appliances overseas primarily to Greece and ship their personal effects, as well. It was my first taste of owning a business, and the rest is history.
ST: What are some of your favorite local nightlife spots? Drink of choice?
TL: My favorite local nightlife is a tough choice. I like hopping around from one club to another and making my presence known around town. I have several events a night to attend. I usually double and triple book myself! Actually, my favorite place to be is wherever my friends are. It is not the place that is important, but who you are with that is the key. As for my favorite drink, I would have to say straight Belvedere on the rocks with 3 limes. My new favorite mixed drink is my Tammytini, made especially for me! I’m going to trademark it!
ST: What do you do in your free time?
TL: I am a very busy woman, but when I have free time, I absolutely love to travel. If I’m not in some exotic locale, then I like to stay home and relax with my family.
ST: If you could plop down a business right in the middle of S. Howard ave, what would it be?
TL: South Howard Avenue has many wonderful clubs and restaurants, but what it doesn’t have is a social bar where you can bring pets! I have noticed many residents walking around with their pets. There should be a place where you can socialize and that has a bar area for pets, too. I have seen it done somewhere else in the country. Why not here?
ST: How did you market your business when you started?
TL: Starting my business was difficult. I started in the minus, so for me, the most important way to promote and run my business was to network and partner with others. Bring in a close group of people that you can trust and learn to succeed together. Also, I believe in asking for referrals. Word of mouth is very powerful.
ST: What are some top skills needed to succeed as an entrepreneur or business owner?
TL: To succeed as an entrepreneur or business owner, you need to stay focused, organized, and honest and always be passionate about your business and your clients. Keep your word! Be good to your employees. The economy is in a very low place right now. Instead of giving less, you need to give more, and ask for more from your employees. When you need them the most, they need you. If you treat them well, they will be there for you and give you 200 percent.
ST: What have been some, if any, of your failures? And have you learned anything from them?
TL: My past failure has been to trust the wrong people. Check credentials and be smart about the risks you take. I have taken too many chances by giving someone the benefit of the doubt. It takes double the effort to gain back what you lost from a risky decision.
ST: if you had the chance to start your career over again, what would you do differently?
TL: Although I have been very successful, I would have liked to have gone to college. I went right from high school into the work force and then started my first company. I used common sense and read a lot about the business world, but I would love to have a degree behind me.
ST: What would you say are the top three skills needed to be a successful entrepreneur?
TL: The top four skills needed to be a successful entrepreneur would be patience, passion, negotiating and taking risks. You need to have these qualities, despite the challenges.
ST: How far are you willing to go to succeed?
TL: I push myself and everyone around me above and beyond the limit. I do not take no for an answe
ST: What is your greatest fear, and how do you manage fear?
TL: I have learned that there is no place for fear in business. I used to be so afraid of failure. When I first started my company, I was worried about what everyone thought of me and my business. After 9/11, I realized that if I could survive the catastrophe in the travel industry, I could do anything. There is no time to worry about things out of your control. Be humble, don’t live beyond your needs and don’t be greedy.
ST: What has been your most satisfying moment in business?
TL: My most satisfying moments in my business are when I hear from people all over the world. I get emails from people who have heard great things about me and my business and would love for me to plan their trip or destination wedding. It feels great to know my reputation is spanning the globe.
ST: What do you feel is the major difference between entrepreneurs and those who work for someone else?
TL: Entrepreneurs are risk takers! We are not afraid of change and are the ones who make a difference. It is not easy to be an entrepreneur.
ST: How do you go about marketing your business? What has been your most successful form of marketing?
TL: Marketing is such an important aspect of running a successful business. Currently, I blog and participate in social networking. I write articles for various magazines, showing my expertise in my field. I am selective about advertising online and in magazines, picking the ones that will reach my audience the best. I use Search Engine Optimization of my websites. Also, events to promote my business and strategic partnerships are essential.
Tammy can be reached at Tammy@EliteTravelGroup.net or you can view EliteTravelGroup.net for more information on her company.